Over 20 years in communications and commercial leadership, including Managing Director and Group Director of Marketing roles at national businesses.

Led a national rebrand and the launch of 200 local websites for the UK’s largest home care franchise network. Project-managed digital systems connecting communications, CRM automation and KPI reporting to track performance from lead generation to conversion.

Current work includes developing and implementing growth strategies, defining the roles growth requires, timing recruitment and planning how to fund expansion.

Operational work includes employment contracts, performance incentives, retention and reactivation strategies. Also National Minimum Wage reconstruction: reconciling historical payroll, working-time and travel records.

Reputation work includes protecting public figures and business leaders during national media scrutiny, mitigating potentially damaging stories before they publish, online and in print.

Clients access this experience directly to turn growth plans into action, strengthen team performance and address operational risk. Commercial decisions are connected to the people, systems and cash flow needed to deliver them.

Growth and direction

• When opportunities compete for time and investment, I help you decide where to focus. This can mean testing a new service, improving the way enquiries become customers, or preparing the business for investment or sale.

Change and delivery

• Growth or transition can expose gaps in leadership, systems and day-to-day management. I help you plan the change, clarify responsibilities and introduce workable processes, so the business can develop without everything depending on the owner.

Reputation and positioning

• Your business needs to be understood and trusted. I help clarify your message, manage sensitive communications and respond when confidence is at risk, whether you are refreshing the brand, explaining a difficult decision or dealing with public scrutiny.

Ongoing advisory

• Flexible senior-level support for owners and leadership teams who want an experienced external perspective available as the business grows and changes.
• This can include regular strategic input, problem solving, project oversight and support with emerging issues.
• Access experienced support without employing another senior person.

You work directly with me throughout.

Understand the issue
We establish what you want to achieve and where the pressures lie. I review the relevant evidence and challenge assumptions where it helps you make a better decision.

Agree the work
We set the scope, priorities, fees and responsibilities before starting, so expectations are clear.

Deliver and support
Support implementation in a way that is pragmatic, proportionate and focused on outcomes.

I explain recommendations, share progress and raise issues early. You have a clear view of the work and the decisions that need your input.

We can start with a defined question, an agreed project or regular advisory support.

01 Focused Business Review

Understand the issue and decide what to do next.

For a specific problem, opportunity or decision that needs closer examination. I review the agreed area of your business, identify the underlying issues and discuss the options with you.

>> Clear findings, recommended priorities and a practical next step.

02 Implementation Support

Make an agreed change happen.

For businesses that have a direction and need additional expertise or capacity to deliver it. I lead or support a defined project alongside you and your team, with agreed deliverables, responsibilities and milestones.

>> My involvement is practical: coordinating the work, resolving issues and helping the people involved carry it through.

03 Ongoing Advisory

Bring an experienced perspective to decisions as they arise.

For owners and leadership teams who want a continuing advisory relationship. Regular conversations provide space to test decisions, review progress and address emerging concerns with someone who understands the business.

>> The frequency and scope are agreed around the support you need, with continuity as your priorities develop.

Experience across growth, change and reputation.
I’ve supported organisations through growth, rebrands, transformation, reputational challenges and critical decisions, often in sensitive or pivotal moments.

Much of my work is confidential, often involving senior leadership, sensitive transitions or complex challenges. These examples give a sense of my experience.

Senior advice. Practical delivery. Direct support.

• 20 years in brand strategy, communications and media
• Experience across care, charity and SMEs
• Trusted by founders, leadership teams and boards
• Personally involved in every project from start to finish
• Practical advice grounded in delivery, not theory
• Trustee-level governance experience alongside commercial advisory work

Clear guidance through operational challenges.

• Growing or repositioning your business
• Navigating significant change
• Launching a new proposition
• Protecting reputation in a sensitive situation
• Seeking experienced strategic input before making a major decision

If so, let’s have a conversation.

I work with business owners, founders and leadership teams who want an experienced external perspective and support with an important piece of work.

My background is particularly relevant to service businesses, regulated organisations and charities, where commercial performance depends on people, trust and reliable delivery.

Looking for specialist support with a home care business? Visit Home Care Consulting.

Start with a conversation.

If there is a decision you are working through, something that needs to change or a concern you would like to discuss, I’d be pleased to hear from you.

Tell me a little about the business and what is on your mind. We can start with a confidential 20-minute conversation and explore whether I can help.